Women’s fashion and how they make a statement.

Over the decades the fashion industry has evolved its sense and style of fashion. Female fashion is at the forefront of this evolution as the trends change from one era to the next. From the 1920s flapper era to the 1980s glitter-and-bold infused designs, women have found a way to utilise fashion to express their personal style and identity.

Bold statement pieces are some of the most significant ways to make a fashion statement. Earrings, graphic prints, and oversized to mini clothing pieces, women have incorporated their taste, style and identity into their wardrobe.

Women showed resistance in the 1900s from wearing Western and European boned corsets and long skirts to embrace their individuality through more relaxed and comfortable clothing pieces. Different cultures across the globe have evolved to the point where (most) women are able to choose what they would like to wear.

Get a 20s-inspired look for yourself:

From the 1950s onwards, women have started using their style and fashion choices to convey and communicate their authority and level of confidence. From personal beliefs to the cultural background to personal style, women have continuously incorporated some of these aspects, if not all, into their daily fashion choices; finding different ways to communicate with the world.

50s Era fashion for you:

Sustainable fashion has been growing in popularity and has become top of mind for some women when they look for new clothing pieces to add to their collections. Women are conscious about the environment, now more than ever, and are on the lookout for sustainable brands that assist in the protection of the environment.

A final thought, women have helped shape the fashion industry and in turn, made fashion their personal statement. From traditional corset eras to extravagant shoulder pads, women today use fashion to express themselves and carry with them their own unspoken introduction to the world. Fashion is just about dressing the part, it is about envisioning a particular feeling and expressing emotion and style through fashion. A woman’s brand through fashion, if you will.

Get the 80s inspired look for yourself:


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